S U S T A I N A B L E -made with natural and sustainable fabrics in small batches. Most of our fabrics are OEKO-TEX Standard 100, which means that they are without harmful substances such as in the dyes. We believe in Slow Fashion, so we create pieces by hand in small batches without overproducing. We would NEVER throw out any of our clothing but instead have it part of a Promo or upcycle it into something new.
We produce high quality garments with exceptional finishing so that they last and are not contributing to the “disposable fashion” problem. Our designs are also minimalist, versatile, and timeless so that they are not trend driven and won’t be out of style and out of your closet in a season.
We also celebrate a sustainable body image by making clothing for all shapes and sizes and love making flowy, drapey and One Size pieces. We make some fitted that are sized XS - 5X but some of our flowy pieces are just sized A, B, C, D so it helps with maintaining a sustainable inventory for our business model.
We choose the best and softest fabrics with a focus on quality and sustainability. We work natural and eco-friendly fabrics like Linen, Lyocell, Modal, Bamboo, Cotton, Silk and Cashmere. For our small batch runs of collections, we buy new fabrics from Canadian suppliers and pick the best qualities they have. We also buy “Deadstock Fabrics” (left over fabric from bigger manufactures that is now waste) because we are little and can use up small rolls or bits of fabrics when larger companies can’t. (Read more about our Fabrics here)
Our Hand Dyeing started because we bought water damaged fabrics that still were exceptional quality but had some discolorations on them. We take small quantities of discolored fabrics and create new beautiful fabrics with our different Hand Dyeing techniques. We have also Hand Dyed some Dead Stock fabrics when the colour was the issue with why it wasn’t selling. We currently use dyes that are made in California but we are in the process of developing some of our own natural dyes (it’s a bit of a work in progress).
M A D E I N C A N A D A -all our pieces are Made in Canada. We produce our pieces in Winnipeg, MB, Treaty 1 Territory in our Studio as well as we partner with local Winnipeg GarmaTech who helps us and other local designers with our cutting and sewing. We have our PRETTY PROJECT pieces sewn in Toronto, Canada and then print them locally here in Winnipeg.
C O M M U N I T Y M I N D E D -we are active in being part of the local community by making and donating high need items such as Toques and Neck-warmers, holding Toiletry Drives, and financially donating especially with our PRETTY PROJECT. (Read more about what we do here)
F U L L C I R C L E F A S H I O N -we are environmentally conscious especially with our fabric so we try to use up every last bit. Sarah started this company by Upcycling Cashmere sweaters, so we still do a few of those fun projects. We also do Zero Waste projects like our Toques and Neck-warmers for charity, and we are adding a few Zero Waste pieces to our Spring 2022 Collection.
We also offer alterations and mending to our pieces so that they have a full, long life.
Modern upcycling is also something that we love to do. We find gorgeous cashmere, silk or linen sweaters or tops that have some damages on them and are destined for a landfill, and we save them! We find them while treasure hunting in vintage shops and take them back to the studio where we cut them up and make new modern pieces.
We also work hard on "Zero-Waste" or as close as we can when it comes to our fabric. After producing our pieces, there is always leftover waste fabric. Instead of throwing it out to the landfills (as other non-sustainable companies do) we keep every scrap and find a use for it. We take the bigger scrap pieces and make different styles, like our Heidi Tank Top has a seam running down the back because we cut it from the leftover after cutting our Lizzy Tunics. We also then use the medium size scraps that we can't make garments out of for smaller projects....we made Neck warmers one year and this year we are making Beanies all to raise funds for the community, we do a one for one program and for everyone bought we donate back to a charity needing them.
We then also share scraps of fabric with other local makers such as someone who makes underwear and someone who makes doll clothes. We also share scraps to schools and children wanting fabric for craft projects. And then with the tiny, tiny scraps that can't be used for sewing we have used them for pillow stuffing and even donated bags of small scraps to farmers for various uses around their farm.
We also this summer will be working on a few Zero-Waste tank tops so keep watch for that!
Something to watch for is our own Vintage Collection that is coming soon. With all the treasure hunting for pieces to upcycle, we sometimes find gorgeous vintage pieces that we have now a great collection of.
As we strive to be a Sustainable Fashion Company, we realize that we are not perfect but we try every day and every opportunity to get better and better!